What is Frito?
Frito Projects is a Barcelona based fashion label; designing bright bold, intelligent and humoristic clothing.
Born in a hot summer morning in a Chiringuito** in front of the sea, we wanted to develop our own project. A project that out lied beyond the trends of fashion corporations. A personal brand that experiments with basics through a research that expands on contemporary issues. Always drawing our own reality and frying it into our clothes.
Frito Projects is a "NOW" investigation. That is why our collections are so notoriously colorful, cartoonish, intelligent, weird and humorous. At the beach, life is beautiful and happy. Our clothing is happy and nice.
Frito Projects design and cloth is made in Barcelona and Castelldefels, a happy summer town with more than 5 kilometers of beach and at only 15km of Barcelona.
** Chiringuito: Beach Bar where sipping margaritas under a shade of potted palms is a must.